LATEST NEWS

Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses

Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google,...
Read More about Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses

Plan the rest of your 2022 Social Media Calendar now!

As winter fast approaches, now is a great time to organize the remainder of your optical social media calendar for...
Read More about Plan the rest of your 2022 Social Media Calendar now!

Plan your Social Media Summer Calendar Now!

Summer is finally here! Now is the time to organise your Social Medial optical calendar. Having a constant and engaging...
Read More about Plan your Social Media Summer Calendar Now!

Virtual Try-On: How Augmented Reality is impacting the optical industry

Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D...
Read More about Virtual Try-On: How Augmented Reality is impacting the optical industry

The benefits of using Google My Business for your optical practice

You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free...
Read More about The benefits of using Google My Business for your optical practice

eCommerce in the Optical Industry

    In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed...
Read More about eCommerce in the Optical Industry

What is PPC and why should your eyecare practice use it?

    PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your...
Read More about What is PPC and why should your eyecare practice use it?

Meet Gemma; the OptiCommerce PPC Guru!

Job Title: Senior PPC Analyst   What do you look after at OptiCommerce? I am in charge of the Pay...
Read More about Meet Gemma; the OptiCommerce PPC Guru!

Blogs! Why bother?

When it comes to marketing your optical practice, blogging provides an enduring channel to build your reputation and generate leads....
Read More about Blogs! Why bother?

Meet The OptiCommerce Team: Chris Mantle

  Name: Chris Mantle Role: Digital Marketing Manager What do you look after at OptiCommerce: I head up the client...
Read More about Meet The OptiCommerce Team: Chris Mantle

How Effective is Your Website at Selling Your Brand?

Customers are fickle and are used to shopping around for the most convenient services. Google search results dictate your businessā€™...
Read More about How Effective is Your Website at Selling Your Brand?

Meet The OptiCommerce Team: Andrea Chance-Hill

Name: Andrea Chance-Hill Role: Project / Account Manager What do you look after at OptiCommerce? I oversee the creation of...
Read More about Meet The OptiCommerce Team: Andrea Chance-Hill

Your journey to digital success starts here

Enhance your online presence, connect with patients, drive new business and profit