Digital Marketing Pricing For Optical Businesses

Silver

From £497 pcm

Perfect for optical practices to venture into digital marketing

Keyword Research & Selection

We'll create a complete strategy and list of the 5 most important keywords and key-terms for your business by analysing your commercial objectives as well as running special software tools on your main competitors. This valuable data is then used to select the most effective keywords to work on and 5 pages within your website are chosen to work on in order to promote the rankings for specific terms on specific pages within your website.

Baseline SEO Ranking Report

Using specialist software tools, we run reports on your existing website to gain valuable data that will show you exactly what needs to be improved in order to gain better rankings in the organic/natural search results on Google. This detailed analysis forms part of the core-strategy we create in order to help your practice or business dominate the Google homepage search results.

'Starter' Google PPC Campaign

You local practice needs a local PPC campaign on Google. The 'Silver Starter' campaign gives you the core 20 keywords and key terms that will attract customers to your local practice/optical business based on services and geographical terms.

We will do the research, write and set-up your PPC campaign and manage it from month to month to improve results.

Single Landing Page Design

A highly converting landing page will be implemented in order to connect to your PPC campaigns and convert more visitors into hot leads & customers for your business.

Call Tracking From PPC

We'll track every phone call you get from your pad search advertising and even record all of the calls for you. Go back and listen to how your leads have been managed on the phone, and have no doubts whatsoever about your advertising online bringing you enquiries and leads.

SEO - On Page Optimisation

Your website requires changes made within the page code as well as the content in order to help improve rankings. Our SEO team will implement these changes for you , in line with the overall keyword strategy. 

XML Sitemap Generation & Submission

Important for SEO rankings - if you haven't got a proper site-map, we'll create one and submit it to al the right places so your website gets the appropriate credits to help improve its natural search rankings.

Social Media Content Campaign

As an introduction to Social Media marketing, we'll post 2 industry specific posts into your Facebook and Twitter accounts every single week. Our content searches are constantly yielding interesting and captivating articles that people like to read and share online. We'll post these on your behalf so you don't need to do the work. Of course, you can also post to your timeline which is highly recommended.

Note: The starter campaign does not include paid search ads on Facebook

E-Mail Marketing

We will create the content for an e-mail to send out to your customer list. The email will be written and graphically enhanced by our creative team. The introductory content can be personalised to your practice with your own content if you so wish. The e-mail is then sent out to your customer list on a bi-monthly basis.

Monthly Reporting

Using a series of sophisticated reporting tools, we'll deliver a monthly report to your inbox with extensive data on your campaign performance. Our team will act on this data and make changes to improve results from month to month.

GOLD

From £997 pcm

Ideal for Bloggers / Start-Ups / Small Businesses with a limited budget.

Keyword Research & Selection

Larger practices generating over 500k or groups generating 7-figure turnovers already require a more extensive digital marketing solution to help boost customer acquisition, achieve better brand recognition and increase revenue generation.

We'll create a complete strategy and list of the 10 most important keywords and key-terms for your business by analysing your commercial objectives as well as running special software tools on your main competitors. This valuable data is then used to select the most effective keywords to work on and 10 pages within your website are chosen to work on in order to promote the rankings for specific terms on specific pages within your website.

Baseline SEO Ranking Report

Using specialist software tools, we run reports on your existing website to gain valuable data that will show you exactly what needs to be improved in order to gain better rankings in the organic/natural search results on Google. This detailed analysis forms part of the core-strategy we create in order to help your practice or business dominate the Google homepage search results.

'Growth' Google PPC Campaign

Your thriving practice or optical business needs a more extensive PPC campaign on Google. The 'Gold VIP' campaign gives you the core 20 keywords and key terms that will attract customers to your local practice/optical business based on services and geographical terms PLUS an additional 40-60 keywords and terms based on products, brands, medical conditions and other clinical services your business offers. This casts a much wider net to attract more customers to your business.

We will do the research, write and set-up your PPC campaign and manage it from month to month to improve results.

Re-Marketing Campaign

We'll design the banner ads required for your campaign to reach visitors to your website again and again. The campaign will be added and linked to your Google PPC campaign. Our team will manage this with for you and advise on changes to ad content periodically.

6 Landing Pages Package

Six highly converting landing pages will be implemented in order to connect to your PPC campaigns and convert more visitors into hot leads & customers for your business.

Call Tracking from PPC

We'll track every phone call you get from your pad search advertising and even record all of the calls for you. Go back and listen to how your leads have been managed on the phone, and have no doubts whatsoever about your advertising online bringing you enquiries and leads.

SEO- On Page Optimisation

Your website requires changes made within the page code as well as the content in order to help improve rankings. Our SEO team will implement these changes for you , in line with the overall keyword strategy. 

 

SEO - Off Page Optimisation

Important for SEO rankings - if you haven't got a proper site-map, we'll create one and submit it to al the right places so your website gets the appropriate credits to help improve its natural search rankings.

XML Sitemap Generation & Submission

Important for SEO rankings - if you haven't got a proper site-map, we'll create one and submit it to al the right places so your website gets the appropriate credits to help improve its natural search rankings.

Social Media Page Design/Setup

Your Social Media pages need to look professional and reflect your practice or business in the right light. Our design team will help design or re-design the benders on Facebook, Twitter and Google Plus to give your business the right presence on Social Media.

Social Media Content Campaign

For a more robust Social Media marketing campaign, we'll post 5 industry specific posts into your Facebook and Twitter accounts every single week. Our content searches are constantly yielding interesting and captivating articles that people like to read and share online. We'll post these on your behalf so you don't need to do the work. Of course, you can also post to your timeline which is highly recommended.

Social Media Paid Advertising

Let us create a complete paid advertising campaign for your business and target prospective and existing customers through Facebook. Fabulous for building your brand and to keep your best customers engaged and coming back for more.

This service includes re-targeting from Google PPC to Facebook as well as sponsored postings to your existing customers.

E-Mail Marketing

We will create the content for an e-mail to send out to your customer list. The email will be written and graphically enhanced by our creative team. The introductory content can be personalised to your practice with your own content if you so wish. The e-mail is then sent out to your customer list on a monthly basis helping to retain customers, encourage referral and repeat buying and also build your practice brand in the minds of your clients.

Monthly Reporting

Using a series of sophisticated reporting tools, we'll deliver a monthly report to your inbox with extensive data on your campaign performance. Our team will act on this data and make changes to improve results from month to month.

24/7 Email Support

You can contact us at any time using our online support portal. You'll get an update from the team within 1 working day. 

PLATINUM

Ideal for commerce, larger group practices & bigger companies with the goal to reach large audiences.

Keyword Research & Selection

Regional chains, national businesses and global brands require the ultimate in digital marketing exposure and expertise. Our knowledge in this sector is unsurpassed and our proven ability to deliver results means Click Optical is your natural partner to deliver your digital strategy.

We'll create a complete strategy and a bespoke list of the most important keywords and key-terms for your business by analysing your commercial objectives as well as running special software tools on your main competitors' websites. This valuable data is then used to select the most effective keywords to work on and specific pages within your website are chosen to work on in order to promote the rankings for the chosen search keywords and key-terms on targeted pages within your website.

Baseline SEO Ranking Report

Using specialist software tools, we run reports on your existing website to gain valuable data that will show you exactly what needs to be improved in order to gain better rankings in the organic/natural search results on Google. This detailed analysis forms part of the core-strategy we create in order to help your practice or business dominate the Google homepage search results.

'Total' Google & Bing PPC Campaign

Your thriving practice or optical business needs a more extensive PPC campaign on Google and Bing. The 'Premium Platinum' campaign gives you literally 100's of keywords and key terms that will attract customers to your local practice/optical business based on your products, brands, services or clinical terms related to your business. This comprehensive PPC campaign casts an even wider net to attract more customers to your business.

We will do the research, write and set-up your PPC campaign and manage it from week to week to constantly improve the results.

Re-marketing Campaign

We'll design the banner ads required for your campaign to reach visitors to your website again and again. The campaign will be linked to your Google PPC campaign.

Our team will manage this for you and implement changes to the ad content on a regular basis.

12 Landing Pages Package
Call Tracking From PPC
SEO - On Page Optimisation

Your website requires changes made within the page code as well as the content in order to help improve rankings. Our SEO team will implement these changes for you , in line with the overall keyword strategy. 

SEO - Off Page Optimisation

Link building and directory submissions in line with your keyword strategy will be carried out on a regular basis to boost your competitive keyword rankings and drive more traffic to your website.

Bespoke Blog Creation & Promotion

For competitive keywords 'Content is King'. Our experience content writers with extensive optical knowledge and experience will create your Blog content for you in line with your overall keyword strategy. This blog content will then be promoted across the web by the SEO team to get your website the ultimate ranking authority.

XML Sitemap Generation & Submission

Important for SEO rankings - if you haven't got a proper site-map, we'll create one and submit it to al the right places so your website gets the appropriate credits to help improve its natural search rankings.

Social Media Page Design/Set-up

Your Social Media pages need to look professional and reflect your practice or business in the right light. Our design team will help design or re-design the benders on Facebook, Twitter and Google Plus to give your business the right presence on Social Media.

Social Media Content Campaign

To inject some power into your Social Media marketing campaigns, we'll post 10 industry specific posts into your Facebook and Twitter accounts every single week. Our content searches are constantly yielding interesting and captivating articles that people like to read and share online. We'll post these on your behalf so you don't need to do the work. Your social community will gradually build into a force to be reckoned with. 

Social Media Paid Advertising

Let us create a complete paid advertising campaign for your business and target prospective and existing customers through Facebook. Fabulous for building your brand and to keep your best customers engaged and coming back for more.

This service includes re-targeting from Google PPC to Facebook as well as sponsored postings to your existing customers.

E-Mail Marketing

We will create the content for an e-mail to send out to your customer list. The email will be written and graphically enhanced by our creative team. Elements of content or themes and ideas can be provided by you the client to be worked into the e-mail which is then sent out to your customer list on a weekly/fortnightly/monthly basis helping to retain customers, encourage referral and repeat buying and also build your practice brand in the minds of your clients.

 

Weekly & Monthly Reporting

Using a series of sophisticated reporting tools, we'll deliver a monthly report to your inbox with extensive data on your campaign performance. Our team will analyse this data and advise on tweaks, additions and changes to improve your campaign performance. Your campaigns will be reviewed daily and reported on weekly or monthly in line with your bespoke SLA.

24/7 Email Support

You can contact us at any time using our online support portal. You'll get an update from the team within 1 working day. 

Telephone Support

Platinum clients have regular phone calls arranged for discussing campaign progress. If campaigns need to be discussed by phone, the team will schedule a same day or next day call for a discussion.

Digital Consultancy

Premium package clients often need consultancy to help develop a long term digital marketing plan for the business. Click Optical engage with Platinum clients to assist the practice owner(s) and/or their marketing teams create a competitive edge using leading edge digital marketing strategies.

No more wondering what to do online and how to do it!

When it comes to your optical business, all of your online marketing is literally done-for-you by Click Optical.

 

Even if you're interested in just one service, then please contact us to discuss your project.

Frequently Asked Questions

Is Pay-Per-Click (PPC) Necessary?

For competitive keywords where there are several advertisers bidding for the keyword on Google, you simply must do PPC advertising. If you don't, you can be 100% sure that the majority of traffic online will be going to your competitors and not you.

Whats the difference between the 3 different PPC offering in the Silver, Gold, and Platinum packages?

Essentially it's the size, depth and breadth of the campaign. The Silver Starter campaign is designed to give newcomers to PPC a flavour of how Google PPC drives traffic to your business/practice. The Gold VIP solution is for rapid growth. The Platinum Premium service includes Google AND Bing and is an extensive campaign with 100's of keywords.

Is it still worth investing in SEO?

SEO is still worth doing provided you're doing it for the right search terms. Whilst the importance of SEO is lower than it was 5 years ago for many search terms, organic search still attracts about half of the traffic to most websites in this sector. Thus, increasing that is beneficial.

Are Blogs Good for SEO?

Contents-is-king - you've heard the adage - and it's true. Content plays a major role in search engine authority algorithms. Blogging about your business and services is essential to improve your website rankings.

How Do I Know If My Site Is Search Engine Friendly?

The easiest way is to ask us to do a FREE website SEO report. This will reveal how SEO friendly your website is and give you a good insight into what needs to be doe to improve your website rankings.

Does Social Media Work?

Social media most certainly does work, but it might not pull in the punters as fast as say Google PPC can do. Social media is an excellent way to reach people based on whether they visited your website, or are already a customer. In addition, you can target people based on demographics which is super powerful.