Hakim Group is the Uk's largest and fastest growing Independent Optician with a portfolio of over 40 practices across the nation. Click Optical has been commissioned to deliver a total digital solution to each practice to help deliver ambitious growth and sales targets.
Achieved a Click Through Rate of 2.5% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 300%
To drive new customers to over 40 individual independent practices.
Individualised campaigns on paid search, SEO, e-mail marketing and social media have been devised to deliver new leads to each practice on a consistent basis. Bespoke landing pages with A/B split testing is being used to increase conversions. Re-targeting website vistors is helping to drive additional footfall to the businesses.
This campaign is in development and the results will be posted here on the website towards the Autumn of 2016. However, targets set by Click Optical are outlined below.
20% More Conversion
From The Client
“Click Optical has so much experience and knowledge in both Optics and the digital marketing space, the decision to use them was really a very easy one. The team there are our digital marketing partner and work closely with the in-house marketing team here at Hakim Group to deliver a comprehensive digital service that keeps us competitive and ahead of the curve at all times.”