Hodd Barnes & Dickins is one of Central London's most established optician practices serving the Holborn and surrounding area. The practice wished to grow significantly by attracting more customers seeking premium products and services.
Achieved a Click Through Rate of 2.5% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 500%
To generate high paying new customer leads into the practice.
A foundation of a highly converting practice website with high production quality marketing video was developed to give the practice a highly appealing online presence. PPC campaigns were written to attract customers and patients seeking premium products and eye care services. Lead generative landing pages and call tracking technology was incorporated to help give richer data on leads
We’ve achieved a Click Through Rate (CTR) of 2.5%, which generated 20-40 new leads every month. In the campaign’s first 3 months of activity the Cost Per Action (CPA) was reduced by 20%. The campaigns have consistently generated £1000's in sales on a monthly basis and produced a gross Return on Investment (ROI) of over 500%.
20% less CPA
“These guys have truly opened my eyes to the power of the Internet. I would never have thought it was possible to achieve the results they have helped us to achieve. Our practice has grown very significantly and we're always getting new leads through the digital campaigns. We're very happy and will continue to take the advice given to help grow our sales figures further.”